Storytelling to build customer relationship.


water technology
Using storytelling techniques to build a customer-centric approach for global leaders

WABAG offers sustained solutions for special customer needs through a comprehensive range of services and innovative technologies. It employs more than 3000+ people over 21 countries.

Unbox was invited to conduct a short-burst program on Business Storytelling intensive for global leaders from Singapore, Sri Lanka, Philippines and India for one of the world’s leading companies in the water treatment field. In this program the leaders were able to craft and seek customer perspectives on success stories of the organization.

As an outcome of the session, leaders were able to
- craft customer-centric success stories incorporating the challenges faced
- use stories to build authentic customer relationships
- visualize the story from a customer's perspective