Using storytelling as a tool to strengthen internal consistency.
Nike is the world’s largest supplier of athletic shoes and sports equipment, employing 74,400 people worldwide.
Unbox conducted an intensive workshop on Storytelling. There were 25+ participants including team leads, managers and specialists from different department of the company. A 16-hour intensive session included an explanation of storytelling that began with understanding what storytelling is in a business context.
As an outcome of the intensive workshop, the managers were able to
- Understand the power of stories as an effective means of connecting people
- Understand Storytelling as a business imperative
- Articulate the brand better through stories with passion