Design Thinking using Creativity in Technology


technology
Design Thinking for Leaders in Oracle Corporation

Unbox conducted a Design Thinking Intensive program for the leaders of Oracle Corporation. This California-headquartered technology corporation sells database software and technology, cloud engineered systems, and enterprise software products. The product managers at Oracle are generally not designers.

During the program they explored
- tools and techniques to deeply immerse in the perspectives of end-users
- learning about the difficulties people face, as well as uncovering their latent needs and desires to explain their behaviours and
- restructuring the process; making the enterprise products more user driven