Design Thinking in Transforming Culture for Productivity.


oil & gas
Design Thinking intensive for team leads at Gulf Oil

Unbox conducted the Design Thinking intensive workshop at Signature resort for the team-leads of one of the major global oil companies.

Gulf Oil is one of the Seven Sisters oil companies. In the oil and gas industry, the digital revolution is the next big opportunity to boost productivity and cost-efficiency while continuing to meet the world’s growing need for energy. Companies are starting to move beyond basic connectivity and monitoring.

The workshop helped participants to
- personally transform and understand the user needs with empathy, as they experienced an iterative Design Thinking process
- constructively and respectfully engage people with creative endeavours, so that they can open up and come out of their comfort zones
- understand what’s critical to the success of solutions that are examined and then test them with rough prototypes