Design thinking for Business Strategy using Customer Centricity


health care
Design Thinking for leaders of ESAG, U.A.E

Unbox executed the Design Thinking Intensive program in Dubai for leaders of business houses in the U.A.E. ESAG is regional partner to over 370 international brands and principals from across the world.

The Group has a range of diverse products and business interests that predominantly include retail, building and construction, industrial and joint ventures.

The program involved leaders to
- immerse in the customer experience to produce data, which transformed into insights
- understand what kind of change is needed by immersing in customer experiences and
- focus on creating value not just for external clients but also for employees