Design Thinking for Product Innovation using Empathy


Engg Products & Infrastructure
Design Thinking for Product Innovation for AG Melco Elevators Company, Dubai

Unbox conducted a Design Thinking Intensive program in Dubai for the leaders of the world’s leading provider of elevators.
AG Melco Elevators Co. is a leading distributor of elevators and escalators for the last 4 decades.

The Design Thinking workshop helped leaders
- From a purely business profit-driven perspective, recognize empathy as an essential component of any sound business solution
- To begin with customer problems and developing innovative solutions from the insights the divergent and convergent approach in brainstorming and idea-mining in order to find the best human-centered solution to the problem