Design Thinking for Customer Centricity


automotive
Design thinking for an automotive company in Dubai

Unbox conducted the Design Thinking Intensive program in Dubai for the leaders of Tristar group. Tristar is a global business, head-quartered in Dubai, which transports, stores and supplies liquid fuels to blue-chip clients including international and national oil companies.

The Design Thinking program enhanced the leaders’ insights on
-the need to have an understanding of people’s environment, as well as their interactions with their environment in order to identify the real challenge
- brainstorming hundreds of ideas using different tools using an open mindset and creativity
- ‘empathy’ as a differentiator and an essential component of any sound business solution