Design Thinking for Customer Centricity

Design thinking for an automotive company in Dubai

Unbox conducted the Design Thinking Intensive program in Dubai for the leaders of Tristar group. Tristar is a global business, head-quartered in Dubai, which transports, stores and supplies liquid fuels to blue-chip clients including international and national oil companies.

The Design Thinking program enhanced the leaders’ insights on
-the need to have an understanding of people’s environment, as well as their interactions with their environment in order to identify the real challenge
- brainstorming hundreds of ideas using different tools using an open mindset and creativity
- ‘empathy’ as a differentiator and an essential component of any sound business solution